Ideally, you should use JPEG or JPG for images with lots of color and PNG for simple images. There are several others, such as JPEG XR and WebP, but they’re not universally supported by all browsers. It’s the best choice for animated images. You can adjust the quality level for a good balance of quality and file size. JPEG – uses lossy and lossless optimization.Was created as a lossless image format, although it can also be lossy. PNG – produces higher quality images, but also has a larger file size.There are several types of files you can use: Choose the Right File Formatīefore you start modifying your images, make sure you’ve chosen the best file type. You’ll have to experiment with each image or file format to see what works best.Ĭhange up your WordPress host to optimize your images and see over 45% speed increases in page load. By choosing the right combination of file format and compression type you can reduce your image size by as much as 5 times. The two primary things to consider are the file format and type of compression you use. Some of these tasks can also be performed using plugins, which we will go into more below.

Usually, this can be done in a tool like Adobe Photoshop or Affinity Photo. One of the most popular ways is to simply compress them before uploading to WordPress. There is more than one way to perform almost all of these optimizations. The primary goal of formatting your images is to find the balance between the lowest file size and an acceptable quality. How To Optimize Images for Web and Performance Images make up on average 21% of a web page's overall weight. Requires less storage space on your server (this depends upon how many thumbnails you optimize).Networks and browsers will appreciate this. Smaller image file sizes use less bandwidth.Curious about what percentage of your traffic comes from Google image search? You can use a Google Analytics WordPress plugin or segment to check Google image search traffic. Google is also likely to crawl and index your images faster for Google image search. Large files slow down your site and search engines hate slow sites.

Your site will rank higher in search engine results. Combined with a great SEO WordPress plugin it improves your SEO.

For more information about optimizing your page loading time see our in-depth page speed optimization guide. If your page takes too long to load your visitors might get tired of waiting and move on to something else.

It will improve your page loading speed (see our case study below for how much it affects your speed).

And ironically, a good image optimization workflow is one of the easiest things to implement, yet a lot of website owners overlook this. It’s more important than scripts and fonts. See how Kinsta stacks up against the competition.

Free image compression software